SERVICE DESIGN, BUSINESS DESIGN
Free & For Sale
Converting users and creating a seamless experience between platforms
As the CEO and founder at an early stage company, I developed product requirements, conducted user interviews, designed a user flow, analyzed the web platform, and communicated user needs to a cross-functional team of a Senior UX designer, Developer, and Junior Marketers. I acted as Product Manager using Pivotal Tracker, Google Docs, and Trello as our primary project management tools.
Free & For Sale began on Facebook and had amassed over 400,000 users. The challenge was to introduce these users to the new iPhone application, demonstrate value, and create a seamless experience between the Facebook page, app, and in- person exchanges.
Created service design blueprint for pilot community (staff was responsible for in-person item deliveries during the pilot) and sold 100% of items during service pilot test
Completed app design via journey map, mock ups, and Free & For Sale user interviews
Secured 1500+ mobile app sign ups by identifying marketing campaign with highest conversion rate via a/b testing
After analyzing the platform and talking to users, we identified three key problems and potential value propositions for the marketing campaign.
*other process details intentionally omitted for confidentiality